In 2011, Jihane Jeblaoui, a young Moroccan Entrepreneur met Eric Mitelman, a French Businessman in Casablanca. Both were adventurous and full of life, their passion was to travel around the globe and they always looked for new trials that will challenge them. This romance has led to a marriage in 2014 and after few years in Casablanca and the birth of their son Milan in 2017, they decided to take a gap year in Mexico.

The couple settled in 2018 in Playa del Carmen, living their life by the beach, enjoying the natural environment and the purity of the place. Jihane, who is a classical ballet dancer and a rose lover always dreamt of creating a concept that will allow people to eternally have elegant and refined roses in their interiors. The idea sprouted in Eric and Jihane’s minds until they thought it was the perfect timing to launch their brand and share their love for roses. They decided to start making eternal roses boxes in Mexico. Quickly, the word spread in Playa del Carmen and people started asking for more boxes: MILA Maison des Roses was born.

The colors of the brand were inspired by Jihane’s passion for classical dance. The pink is the color of the "tutu" that classic dancers wear, which portrays hard work, discipline, elegance and beauty. The creation of these luxurious floral compositions, is today the result of these high standards of quality combined with the perpetual innovation of Design in the World. Nowadays, MILA Maison des Roses is physically based in Eight countries: USA, Canada, Switzerland, Caribbean Islands, Mexico, Morocco, France and Spain.